What is the impact of the COVID-19 epidemic on the health care products industry?

  Accelerating the formation of public health awareness is especially beneficial to immune-modulating health care products.

  The outbreak of the COVID-19 epidemic has accelerated the formation of national health awareness, driven the development of almost all categories of health care products in the short term, and directly stimulated the growth of related categories such as "immune regulation", "family health" and "sports and fitness". In the medium and long term, this trend is expected to continue to ferment, and industry penetration is expected to further increase. ​

  During the epidemic, categories such as vitamins, minerals, fish oil and probiotics benefited the most. When asked about changes in consumer behavior after the epidemic is over, more than 70% of consumers said their consumption of health care products will remain unchanged, and 10%-20% said it will increase. Interestingly, when consumers are told that certain categories are beneficial to "modulating immune" functions, consumers' interest and demand for this category significantly increase.